Franchise Opportunity

Own an Obsidian.
franchise in your market.

Bring the Obsidian model to a new destination. As a franchisee, you’ll operate under a proven brand with a complete operating system, marketing support, and the full Obsidian infrastructure — building a premium hospitality business in your territory.

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Why Obsidian Franchise

A proven model. A premium brand.

The Obsidian franchise gives you everything you need to build a successful premium hospitality business — without starting from scratch.

Established Brand

The Obsidian name carries credibility in the premium group hospitality space. You inherit brand recognition, trust, and a reputation for excellence from day one.

Complete Operating System

From SOPs to property management protocols, from marketing templates to guest communication workflows — everything is documented, tested, and ready to implement.

Technology Platform

Access our proprietary booking engine, partner portal, property management system, and analytics dashboard — all built for the premium hospitality market.

Training & Onboarding

Comprehensive training program covering operations, sales, marketing, and concierge management. We send our team to your market for hands-on launch support.

Ongoing Support

Your franchise doesn't end at launch. Ongoing operational support, quarterly business reviews, marketing assistance, and access to our central concierge network.

Territory Protection

Each franchise comes with an exclusive territory. No other Obsidian franchise will operate in your market — protecting your investment and growth potential.

The premium group hospitality market is growing.
Position yourself at the forefront.

The Franchise Model

What you'll build as an Obsidian franchisee

As an Obsidian franchisee, you'll operate a premium group hospitality business in your exclusive territory. Your franchise includes the right to use the Obsidian brand, operating system, technology platform, and marketing materials.

You'll source and manage a portfolio of private villas (or develop your own properties), build local partnerships, manage a concierge team, and deliver the Obsidian experience to groups in your market.

Revenue streams include: booking commissions, concierge service markups, property management fees, and referral program earnings. Most franchisees achieve break-even within 12–18 months.

Exclusive territory rights
Complete brand & marketing system
Technology & booking platform
Training & ongoing operational support
Access to global Obsidian network

Request Franchise Details

"Obsidian gave me a complete business in a box. The brand, the systems, the training — I was operational in 4 months."

— First Franchisee, Mediterranean Market

The Process

From inquiry to launch in 6 months

We've designed the franchise onboarding process to be thorough but efficient, ensuring you're fully prepared for a successful launch.

Initial Inquiry

Submit your franchise inquiry. We'll schedule an introductory call to discuss the opportunity and assess mutual fit.

Discovery & FDD

Receive our Franchise Disclosure Document. We'll walk you through financials, obligations, territory details, and support structure.

Training & Setup

Complete the comprehensive training program. Set up your local operations, team, and property portfolio with Obsidian support.

Grand Launch

Your franchise goes live with a coordinated marketing launch. Obsidian provides initial marketing support and ongoing operational guidance.

Investment Overview

Franchise investment & fees

Transparent investment structure with multiple options based on market size and scope.

Standard Franchise

Single market, 1–3 properties

$75K initial fee

Exclusive territory
Brand license & marketing
Technology platform access
Initial training program
6% ongoing royalty

Learn More

Recommended

Premium Franchise

Multi-property, full concierge

$125K initial fee

Everything in Standard, plus:
Expanded territory size
Full concierge license
On-site launch support
5% ongoing royalty

Apply Now

Master Franchise

Regional, multi-territory

$250K initial fee

Everything in Premium, plus:
Sub-franchise rights
Regional marketing fund
Board advisory access
4% ongoing royalty

Franchisee Voices

What our franchisees say

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"The Obsidian team was with me every step of the way — from territory selection to my first booking. The operating system is incredibly detailed and the brand does the heavy lifting with clients."

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"I had hospitality experience but no idea how to build a premium brand from scratch. Obsidian gave me the blueprint. My territory is now the second most profitable in the network."

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"As a Master Franchisee, the sub-franchise model has been incredibly lucrative. I've brought Obsidian to three sub-markets and the revenue sharing is generous and fair."

Franchisee Story

"The best business decision I ever made."

I left corporate consulting to become an Obsidian franchisee in the Mediterranean. Within 18 months, I was profitable. Now I’m expanding to a second territory.

Franchise Requirements

What we look for in a franchisee

We're selective about our franchise partners. This isn't about exclusivity — it's about ensuring every franchise delivers the Obsidian standard and protects the brand we've built.

Hospitality or Business Experience

Minimum 3 years of experience in hospitality, tourism, or related business sectors. Strong leadership and operational management skills preferred.

Financial Capacity

Demonstrated ability to fund the initial investment and sustain operations for the first 12–18 months. Proof of funds required during the application process.

Market Knowledge

Deep understanding of your target market — local real estate, tourism dynamics, competitive landscape, and regulatory environment.

Brand Alignment

Commitment to Obsidian's values: quality over quantity, guest-first hospitality, transparent business practices, and premium service standards.

Full-Time Commitment

Franchisees are expected to be actively involved in their business. This is not a passive investment — it requires dedicated leadership and hands-on management.

Franchise Resources

Everything you need to evaluate the opportunity

Download our franchise materials and get the full picture before you apply.

Franchise Brochure

Comprehensive overview of the franchise opportunity, investment ranges, and support structure.

FDD Summary

Key highlights from our Franchise Disclosure Document — financials, obligations, and terms.

Financial Projections

Sample financial models showing revenue, expenses, and profitability timelines by franchise tier.

Available Territories

Map and list of currently available franchise territories worldwide with market data.

"The franchise team was incredibly thorough and transparent. They helped me understand every aspect of the business before I committed."

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Franchise FAQ

Frequently asked questions

Common questions from prospective franchisees about the Obsidian franchise opportunity.

How long does it take to become operational?

From signing the franchise agreement to launch, most franchisees are operational within 4–6 months. This includes completing the training program, securing your property portfolio, setting up local operations, and executing the marketing launch. Master franchises may take 6–9 months due to additional setup requirements.

Do I need hospitality experience to be a franchisee?

While hospitality experience is preferred, it’s not strictly required. We look for strong business acumen, leadership skills, and a genuine passion for premium hospitality. Many of our successful franchisees come from real estate, corporate management, or entrepreneurship backgrounds. Our comprehensive training program will equip you with everything you need to operate successfully.

What ongoing fees are involved?

Ongoing fees include a royalty fee (4–6% of gross revenue depending on tier) and a marketing fund contribution (2% of gross revenue). These fees fund the technology platform, brand marketing, ongoing support, and continuous system improvements. There are no hidden fees or surprise charges.

Can I choose my own territory?

You can express your preferred territory during the application process. We’ll evaluate the market’s viability, competition, and alignment with the Obsidian model. If your preferred market isn’t available, we’ll suggest alternative territories that offer similar potential. Territory exclusivity is guaranteed once your franchise agreement is signed.

What happens if I want to sell my franchise?

Franchise agreements include provisions for transfer of ownership. If you wish to sell your franchise, Obsidian has the right of first refusal and must approve the buyer. We’ll assist with the transition to ensure the new franchisee is properly qualified and trained. Most franchisees who sell do so at a significant premium to their initial investment.

What support do I receive after launch?

Post-launch support includes: quarterly business reviews with your dedicated franchise manager, ongoing marketing assistance, technology updates, access to the global franchisee network, annual franchise conventions, and continuous training modules. You’re never on your own — the Obsidian franchise system is designed for long-term partnership.

Limited Territories Available

The market is growing.
The territories won't last forever.

Every premium destination has a finite number of viable franchise territories. As the Obsidian brand grows and awareness increases, the best markets will be claimed first. Don’t wait for someone else to secure your opportunity.